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Sustainability: from Classroom to Business World Applications

 

As a student at Furman University, I had heard about Hartness International as a highly influential international business with local roots.  Now, as a marketing intern at Hartness, I am seeing firsthand what has contributed to this company’s reputation.
Dr. Clemens Quote
The past two semesters I took business courses on strategy and sustainability from a phenomenal professor, Dr. Bruce Clemens. Before attending his courses, I thought sustainability was merely a fancy business word for the slogan “Going Green”. I quickly discovered, however, that sustainability means much more to a business than recycling and limiting waste. The term and its engagements are essential to the existence and preservation of the company and industry as a whole.


After just a short time at Hartness International, I see that sustainable practices are woven into all aspects of the business. The sustainable solutions that Hartness has developed and implemented have established this company as a packaging industry leader and global innovator.

  • Lean packaging lines designed around DYNAC that require less space and energy

  • Packaging equipment that consumes minimal utilities

  • Robotics and innovative line control strategies that enable the light-weighting of containers

  • Programs that extend the life cycle of packaging equipment

  • Organic, environmentally-friendly UV inks for bottle decoration and coating

 

Dr. Clemens instilled in me this passion for sustainability. From a classroom passion to first hand business experience, I am looking forward to pursuing and contributing to this passion during my internship at Hartness International.

 

Editor's Note: Ben Granger is a Senior at Furman University completing his final semester in Business Administration. We are pleased to welcome Ben to the Hartness Marketing team for the summer.

Comments

Sustainability plays a major role in the construction industry as well... LEED is becoming the new standard, and it is inevitable that soon everything will be green. "Preserve life, Live Green" - chris rivers.... The quote is intellectual property haha
Posted @ Wednesday, June 13, 2012 10:31 AM by chris rivers
This was very enlightening. Thank you Ben. I feel that it is very important to take care of our world and to make sure the future is safe for the next generation!
Posted @ Wednesday, June 13, 2012 2:57 PM by Sarah Brillant
Nice post, very informational. After reading this, I recognize how important the role Hartness International and other companies alike play in preserving the Earth. Furthermore, something interesting you pointed out is that sustainability is important to not only maintain the company but also the industry. I can tell you really have a passion for this sustainability thing. Hartness International picked up a good intern.
Posted @ Wednesday, June 13, 2012 7:52 PM by Rufus Smith
Wonderful post on sustainability and the true meaning. It is nice to see a company truly abiding by those practices and leading by example. Always a positive for looking and glimpsing what is to come!
Posted @ Tuesday, June 19, 2012 10:37 AM by John Smith
Ben, this is a very informative peice! It's cool to see how sustainibilty has found its way into all aspects of the business and not just a few.
Posted @ Wednesday, June 20, 2012 9:09 AM by Matthew Cesari
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